Privacy Policy

This Privacy Policy describes how Aquarisen (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit our website aquarisen.be (the "Site"), use our services, or make a purchase. We are committed to protecting your privacy and processing your data with transparency and care.

1. Collection of Personal Information

When you visit the Site, we collect certain information about your device, your internet actions with the Site and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to all information Any information that can uniquely identify an individual (including the information below) is considered "Personal Information." See the list below for more information about what Personal Information we collect and why.

  • Device information

    • Purpose of collection: To ensure that the Site functions properly for you, to understand how visitors use our Site, and to optimize our Site's performance and user experience.

    • Source of collection: Collected automatically when you visit our Site using common technologies such as cookies, log files, web beacons, tags or pixels.

    • Disclosure for a business purpose: Shared with our service providers who assist us with website analytics and functionality (e.g., Google Analytics, hosting providers).

    • Personal Information collected: Web browser version, IP address, time zone, cookie information, what pages or products you view, search terms, and how you interact with the Site.

  • Order information

    • Purpose of collection: To provide you with products or services, to perform our contractual obligations (such as processing your payment, arranging for shipping), to send you invoices and/or order confirmations, to communicate with you about your order, to screen our orders for potential risk or fraud, and – where in line with the preferences you have shared with us – to provide you with information or advertising relating to our innovative gardening products and services.

    • Source of collection: Collected directly from you during the purchasing process.

    • Disclosure for a business purpose: Shared with essential service providers such as payment processors (e.g., Mollie, Stripe), shipping partners (e.g., Bpost, PostNL), and order fulfillment partners to complete your transaction and deliver your products.

    • Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers – although we do not store full numbers on our servers), email address, and phone number.

  • Customer service information

    • Purpose of collection: To provide you with effective customer support and answer any questions or issues you may have.

    • Source of collection: Collected directly from you when you contact us.

    • Disclosure for a business purpose: May be shared with our customer service platform or communication tool providers.

    • Personal Information Collected: Any information you choose to provide in your communications with us, such as your name, email, and details of your inquiry.

2. Sharing Personal Information

We share your Personal Information with trusted service providers to help us provide our services and fulfill our contracts with you, as described above. We share only the information they need to perform their specific functions.

For example, we use various external services for:

  • Payment processing

  • Shipping and logistics

  • Website hosting and infrastructure

  • Analysis and advertising

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

3. Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you, particularly those related to innovative garden solutions. For example:

  • We use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/nl/policies/privacy/ You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout .

  • We may share information about your use of the Site, your purchases, and your interaction with our advertisements on other websites with our advertising partners. We create this information using cookies or other similar technologies (you may consent to such uses depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understandin g-online-advertising/how-does-it-work .

You can opt out of targeted advertising by:

4. Use of Personal Information

We use your personal information to provide and improve our services to you, including: offering products for sale, processing payments, shipping and fulfilling your order, communicating with you, and keeping you informed about new products, services, and offers related to innovative gardening.

5. Legal Basis (GDPR specific for Belgium)

In accordance with the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information on the following legal bases:

  • Your consent;

  • The performance of the contract between you and the Site;

  • Compliance with our legal obligations;

  • To protect your vital interests;

  • To perform a task carried out in the public interest;

  • For our legitimate interests, provided these are not overridden by your fundamental rights and freedoms.

6. Storage

When you place an order through the Site, we retain your Personal Information in our records for as long as necessary to fulfill the purposes for which it was collected, or as required by law, unless and until you ask us to erase it. For more information about your right to erasure, please see the "Your Rights" section below.

7. Automated Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) where that decision-making produces legal effects concerning you or similarly significantly affects you.

We do not engage in fully automated decision-making that has a legally or similarly significant effect based on customer data. Our payment processing and other fraud prevention service providers may use limited automated decision-making to prevent fraud. These automated processes do not have a legally or similarly significant effect on you.

Services that may include elements of automated decision-making (typically for fraud prevention):

  • Temporary blocking of IP addresses associated with repeated failed transactions. This block lasts for several hours.

  • Temporary blocking of credit cards associated with blocked IP addresses. This block lasts for several days.

8. Your Rights (GDPR and CCPA)

GDPR (EEA Residents) If you are an EEA resident, you have the right to access the Personal Information we hold about you, to transfer it to a new service, and to request that your Personal Information be corrected, updated, or erased. To exercise these rights, please contact us using the contact information below.